A couple of weeks ago, I sent out a little missive about ‘My little black box’ – an exquisite black textured presentation box; either with a printed colour/spot varnish or full colour decal or an engraved plate inset into the lid.
It’s a take on something we’ve produced for clients over the years, helping them to ensure a unique ‘WOW!’ during their customer journey.
Anyway, I sent out a little piece of communication on it, and was wholly unprepared for the response.
As it turns out, more than a few of the people on my ‘list’ have a significant desire to ‘WOW!’ their customers, with all sorts of people getting in touch to see whether the box could play a role in helping them stand out from the crowd, ensuring their customers feel they’ve made the right decision, and building long-lasting brand equity in the process.
With that in mind, I thought I’d share the finer details with you again, just in case you didn’t see them from the other day.
“What is my little black box?”
My little black box comprises of an exquisite black textured presentation box with either a printed colour/spot varnish or a full colour decal or engraved plate inset into the lid.
At 220mm x 160mm x 30mm, it’s a handy size that fits in a briefcase, handbag, or manbag.
Inside the laser cut black foam snugly houses an array of finely produced, useable products to keep your brand front and centre of mind at all times.
These include: an engraved metal pen, metal torch and metal decal leather key fob, with a full colour printed wraparound cover pad with board back and 50 sheets of one colour printed 100gsm bonded stock.
And it doesn’t end there…
Explore the recess below the pad, which can house whatever works – the keys to that property, the tickets to that event, the lanyard, the pass, the keycard, the list goes on…
So far, all sorts of businesses have been in touch to find out more – housebuilders, letting and estate agents, as well as events and hospitality companies.
If you think this could add some value to your customer journey, generating you more goodwill in your audience, and helping you stand out from the crowd, hit reply and let’s talk.
Stay happy, healthy and active.
