Glatthar Keller
Presentation box to re-engage existing clients
The Brief
To create a high-end presentation box that combines practical stationery with refined branding for Glatthaar Keller that reinforces their position as market leaders in prefabricated basement construction. The box was intended as a re-engagement gift for past clients. Those that the company had either lost touch with or hadn’t spoken to in a while.
KEY INSPIRATION
The strength and precision of Glatthaar Keller’s concrete structures inspired the design. The tactile quality of construction tools and materials was translated into a sophisticated, hands-on unboxing experience, highlighting the beauty of their engineered detail and craftsmanship.
CHALLENGES
Balancing the rugged, industrial aesthetic of the construction industry with the elegance expected of a corporate gift. Ensuring each component—pen, pencil, ruler, and notepad—reflected quality while aligning with Glatthaar’s brand image.
nal Presentation Boxes, across Europe, in ten working days.
Lessons Learnt
Attention to finishing details, such as foil blocking colours matching corporate guidelines and full-colour internal printing elevating the standard promotional items into lasting brand statements. Cohesiveness in both visual and tactile elements enhances the perceived value.
THE BOX
Built to impress and remind existing clients they’re still market leaders in prefabricated basement construction. A box and lid presentation box, handcrafted to showcase branded: ballpoint pen, craftsman’s pencil, wooden foldout ruler and an A6 dot page note pad with colour image cover. Printed full colour throughout, illustrating the beautiful range of concrete configurations available from the company, with prestigious foil blocked corporate logo on outer lid.
THE OUTCOME
The finished presentation box successfully married form and function, providing Glatthaar Keller clients with a practical yet memorable gift. It reinforced Glatthaar Keller’s premium brand identity and showcased their concrete solutions through the engaging printed illustrations.
“These presentation boxes exceeded our expectations—not just a gift, but a true expression of the Glatthaar Keller brand. Our clients loved the quality, and it’s a powerful reminder of the innovation we bring to every project.”
Jason McCarthy, Technical Sales Manager
