A.C.Lloyd Homes
Customer Handover Gift
Overview
A luxury set of handover gifts for new homeowners to embellish their customer journey with A.C.Lloyd Homes. Firstly, clients are presented with an embossed, hand-stitched grey Vivella-covered document folder, with a leatherette strap, press-stud fastening and silver metal corners. Inside, reveals purple-lined Kashgar material, a D-ring folder mechanism with matt laminated tabbed dividers separating quantities of embossed plastic document wallets to contain various home appliance and correspondence information.
Secondly, on completion of conveyancing, the new homeowners are presented with a full colour printed, three-board case lined, soft-touch matt laminated Key Presentation Box with silver embossed A.C.Lloyd Homes logo. Inside reveals a laser-cut, dark grey foam insert layer. This snuggly houses: a 3mm laser cut stainless steel roof-shaped key fob wall holder, six named 1.5mm stainless steel handcrafted key tags with soft enamel filled lettering, with cavities below each to hold the relevant key and two branded house-shaped trolley keyrings. Space was allowed for below the foam layer to house any last-minute documentation.
The Brief
To design two sequenced, sophisticated handover gifts that enrich the customer experience and journey for A.C. Lloyd homebuyers. The package needed to embody the company’s commitment to quality, offering new homeowners useful, luxurious and meaningful keepsakes upon receiving their documentation and keys.
KEY INSPIRATION
The emotional significance of receiving the documentation and then finally the keys to a new home inspired two gifts that felt both ceremonial and personal. The use of premium leather and elegant presentation materials reflects the high standards that A.C. Lloyd upholds in every property they deliver.
CHALLENGES
Ensuring the leather folder and key box not only looked premium, but also had a lasting, practical use for homeowners. It was essential to create a design that appealed to the company’s buyers, while remaining distinctively branded and in line with the corporate identity guidelines.
Lessons Learnt
Thoughtful and tactile chosen materials and presentation thereof, can transform a routine process, like a key handover, into a memorable brand touchpoint. A well-crafted gift becomes part of the homeowner’s story and strengthens brand loyalty from the outset.
THE BOX
This plush leather folder and stunning key box were created for A.C.Lloyd to enhance their customer journey. Providing new homeowners with a high-quality keepsake and an expression of gratitude for their investment.
THE OUTCOME
The final products – a plush leather folder and bespoke key box – delivered a tangible sense of value and appreciation. They elevated the handover process into a celebration, leaving a lasting impression and reinforcing A.C. Lloyd’s customer-centric approach.
PRICING
Quantity: 80 off Vivella Embossed A4+ Folder @ £82.00 each (excl. of VAT) and 80 off Matt Laminated Silver Embossed Key Presentation Box @ £99.00 each (excl. of VAT)
Delivery in bulk to the client on a pallet was an extra cost.
This was completed in about 20 working days.
“These gifts that Moo Design have created perfectly encapsulate the pride we take in our homes. They are elegant, practical, and make our customers feel truly valued and loved. We’ve had incredible feedback – it’s become a signature part of the A.C. Lloyd experience. I can’t thank Nick and Team enough for their hard work and perseverance.”
Steph Green, Sales & Marketing Manager, A.C. Lloyd Homes
