PERGOLA PRE-MIXED COCKTAILS
Duo Presentation Box
The Brief
To design a visually striking presentation box that would introduce the Pergola Drinks brand to the market with flair. The box needed to house two signature drink bottles securely while reflecting the playful and vibrant essence of the brand’s identity.
KEY INSPIRATION
Inspired by the escapism of sun-drenched holidays, the design combined minimal outer styling with a burst of colour and personality inside. The two Margarita drinks – ‘Sunset’ and ‘Poolside’ – guided the colour story, bringing the moods of summer evenings and lazy afternoons to life.
CHALLENGES
Balancing simplicity and impact: creating a minimalistic exterior that still grabbed attention, while engineering an interior that would safely cradle uniquely shaped bottles without compromising the visual punch. Ensuring screen print of the highest quality onto coloured textured paper was a key technical consideration.
Lessons Learnt
Less really can be more when contrast is used effectively. The interplay of understated outer design and bold interior colour created a memorable unboxing experience that aligned perfectly with the brand’s playful yet premium positioning.
THE BOX
A simple but stunning duo drinks bottle presentation box designed to catch the eye and launch the brand. Screen printed in one colour to the outer lid with a holiday icons pattern and prominently positioned centralised logo. Removal of the lid reveals a cacophony of colour – zingy orange ‘Sunset’ and soporific blue ‘Poolside’ – exuding from the beautifully shaped Margarita bottles with wooden stoppers. A paper-over-board box with a lid screen printed in one colour.
THE OUTCOME
The box made a powerful first impression – perfectly blending practicality with brand storytelling. Pergola Drinks launched with a bold identity, and the box became a talking point that helped secure early attention and enthusiasm from customers and stockists alike.
“Nick designed and created a beautiful box for our cocktails, which now serve as gift boxes for retail customers as well as ‘Brand Boxes’ when we sample new clients. Very well made, delivered on schedule and very sturdy – these boxes give a nice image to our products. And thanks to Nick for putting up with delays from our end as well!“
Rahul Murty, Founder, Pergola Drinks
