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Barnt Green Travel Lounge

The Brief

To create a premium, brand-aligned presentation box that elegantly holds essential final travel documentation, as well as useful accessories for discerning travellers booking high-ticket holidays. The box needed to reflect the luxury service ethos of Barnt Green Travel Lounge and enhance the client journey, and show gratitude for booking with them.

KEY INSPIRATION

The refined aesthetic of luxury travel accessories—clean lines, deep colours, and quality materials—inspired the imperial blue box with foil-blocked branding. The contents were curated to serve both a practical purpose and reinforce a sense of high-end exclusivity.

CHALLENGES

 Balancing form and function: ensuring the box maintained a sleek exterior while incorporating a tray system and compartmentalised interior for both promotional items and confidential documents. Precise alignment of foil blocking and laser engraving was also essential for a flawless finish.

Lessons Learnt

Details matter greatly in premium presentation – everything from material texture to layout, contributes to perceived value. Functionality must never be sacrificed for looks. A ‘gifting mentality’ must always be encouraged to ensure client loyalty and longevity.

THE BOX

A stunning imperial blue, paper overboard document box and lid. With a foil block corporate logo on the outside. Stocked with useful branded items for the high-end traveller. A6 scribble pad for jotting down useful notes, a laser-engraved metal ball-point pen and red Belluno leather luggage tag and fastener. Printed with logo and QR code for quick access to the Barnt Green Travel Lounge website. Below the tray, there is ample space to place important travel documentation.